ASA: Worth Every Cent

Yes, the rising cost of college outpaces inflation, but the value of a college degree is also on the rise – and practically a necessity to economically thrive and fulfill your dreams throughout life. At the same time, we’re left with a $1 trillion+ crisis around loan repayment simply because students don’t have the financial IQ to borrow and repay the right way.

American Student Assistance (ASA) is a non-profit committed to helping college students realize their dreams by teaching them how to better manage their loans. The assignment was to make hard-to-reach college administrators understand how ASA’s Responsible Borrower program, called SALT, yields long-lasting financial benefits for students and can help lower an institution’s credit default rating. Specifically, they asked us to fill their sales funnel with marketing qualified leads. To do so, we created a campaign that’s compelling to people long past college tuition – and the financial hardships that come with it.

Case Study Video by PJA Advertising + Marketing