Baxalta

In 2015 the pharmaceutical giant Baxter spun off its rare disease R&D programs to form the new company Baxalta. At this moment, Baxalta had the unique opportunity to rebuild its culture from the ground up, and wanted to do so by communicating internally and externally their new mantra “At Baxalta, your life is our inspiration.”

Out-of-home

To celebrate the people who dig deep every day to make a difference in the lives of underserved patients around the globe, we took over commuter stations in and around the biotech communites of Chicago and Cambridge.

Interactive Walls

Installed in locations around the world, these touch-screens allowed team members to learn about other Baxalta locations, be inspired by stories of success, understand the path Baxalta's emerging Culture was taking, and even influence it through participation in poll questions asked right on the wall.

Posters and SMS Employee Engagement

To reach all employees – especially those whose jobs didn't involve a computer – and knowing that mobile phones have wormed their way into every facet of modern life, we created the Baxalta Culture Quiz delivered via text. This six-week opt-in experience gave team members the chance to test their knowledge of the Baxalta Culture in an unexpected medium..

Rare Disease Day

On Rare Disease Day, February 29, 2016, we arranged for food trucks in both Chicago and Cambridge serving cookies, cake pops, coffee and hot cocoa to spread the message of how we’re trying to make rare diseases even more rare. The experience was supported by online advertising and NPR sponsorships.