Infor

In the world of enterprise software, Oracle and SAP were a duopoly. Infor – a distant third –wanted to grow their awareness and consideration to steal some market share. We exposed the competition’s ugly truths through a satirical campaign that personified “Big ERP” as two fat cats wreaking havoc on the world around them. By taking the big guys head-on, we no longer had to explain what Infor did, we just had to make the claim that they did it better.

Down with big ERP Print Ads

Illustrations by Steve Brodner

Down with Big ERP Out-of-home

With airports as our playground, we had a lot of fun seeing what we could do beyond traditional media placements.

Down with big erp digital & social