Iron Mountain

On the surface, there’s nothing exciting about records management, and it’s rarely looked at as a cost saving service. At the same time, Chief Financial Officers are constantly tasked with coming up with creative ways to save money. So, targeting CFOs for the first time, we developed the “Think Inside the Box” campaign to position records management as the simple and obvious cost saving solution.

Iron Mountain unearthed some compelling statistics regarding the inefficiencies of poor records management, and we exposed them through a series of “Docu-Drama” videos. Having grabbed our audience’s attention, we supported our claims with a content series tied to a lead-gen nurture stream – generating millions of dollars of sales opportunities.

Think inside the Box "Docu-Drama" Videos

As part of the Think Inside the Box campaign, these videos dramatize the inefficiencies of poor document management by catching them in the act. Not only were these a blast to concept and shoot, I even had fun designing and fabricating custom-fit file folders for each of the actors.

Think inside the Box Data Back-up Videos

As an extension of the Think Inside the Box campaign, these videos bring to life the importance of properly securing and protecting everything from your company’s data to its intellectual property.

Think inside the Box Real Estate Ads

One of the advantages of off-site archiving of company documents is the space you gain from fewer file cabinets.