NxStage

Life on dialysis is hard. The time dedicated to treatments and recovery, as well as dietary restrictions can be debilitating. And despite advances in most of healthcare, the majority of the nephrology community is stuck in their traditional ways of treating end-stage renal disease. NxStage Kidney Care is changing the status quo by giving patients a better option through a portable hemodialysis machine and comfortable treatment centers designed to teach them to treat themselves at home. We developed a highly targeted integrated campaign in and around Nephrologist offices and Dialysis treatment centers. With our audience’s attention we could educate them on NxStage’s more contemporary approach to kidney care, and give them ways to talk to their doctor about it.

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