Red Hat
As the leader in open-source business software, Red Hat was mostly known for their Linux operating system, and massive community of developers and programmers who embraced the open-source software mindset. However, they were rarely considered or even a part of the larger enterprise software conversation, despite a full suite of enterprise software.
But rather than just build awareness through traditional advertising, we decided to get Red Hat into the conversation by creating one centered around the most innovative CIOs and their changing roles. To make the conversation credible we brought on Harvard Business Review and CIO magazine as content partners and launched The Enterprisers Project. Continuing today, this collaborative publishes articles, videos, infographics and custom research reports.
Case Study Video by PJA Advertising + Marketing
